Workshop: Growing your Food Tourism Business: New Markets, New Products & More Sales

This practical workshop will explore how outbound tour operators can grow their food tourism business by identifying new markets and customer segments, adding food and gastronomy to existing itineraries, and developing higher-value experiences and packages. It will look at opportunities for cross-selling and upselling to existing customers, finding new suppliers and destinations, and using food tourism to create new reasons for travellers to visit destinations beyond the traditional itinerary. The session will also explore current trends and opportunities in the outbound food tourism market, with practical ideas and strategies that participants can take away and implement in their own businesses.

Who would benefit from attending? The workshop is particularly relevant to outbound tour operators, travel agents, destination specialists, product managers and travel professionals looking to expand their portfolio, reach new customers, increase sales and develop more profitable food and gastronomy-focused products.