Laureen Rashof

Laureen Rashof is a lecturer and consultant specialising in food tourism, destination development and tourism strategy. Her work is driven by a passion for connecting academic knowledge with practical solutions that help destinations create meaningful, sustainable and competitive visitor experiences. Having worked across both academia and the tourism industry, Laureen has developed a strong understanding of the opportunities and challenges destinations face in transforming local food into a strategic tourism asset. Through her consultancy and educational work in Food Tourism Management, she supports destinations, tourism organisations and businesses in designing evidence-based food tourism strategies that strengthen regional identity, foster collaboration among stakeholders and generate long-term economic and social value.

As a lecturer in the International Tourism and Hospitality Management Bachelor programme at Niels Brock Copenhagen Business College, Laureen inspires the next generation of tourism professionals by combining research with real-world case studies and industry collaboration. Her teaching focuses on equipping students with the strategic thinking and practical skills needed to address contemporary challenges in tourism development while encouraging innovation and responsible destination management.

Alongside her academic work, Laureen actively contributes to international research projects, conference presentations and industry partnerships, with a particular interest in food tourism, destination branding, sustainability and community engagement. She believes that successful tourism development begins with understanding local culture, empowering stakeholders and creating authentic experiences that benefit both residents and visitors.

Looking ahead, Laureen aims to further strengthen the connection between research and practice by collaborating with destinations around the world, advancing knowledge in food tourism, and supporting organisations in developing innovative strategies that create lasting impacts for communities, businesses and travellers alike.