The Mediterranean Vermouth Experience

What makes vermouth so much more than a drink? Discover how one of the Mediterranean's most cherished traditions has been transformed into an engaging food and beverage tourism experience at the enchanting Parc Samà. Delegates will explore the estate's spectacular botanical gardens before stepping inside the historic cellars, where the story of vermouth unfolds through its history, craftsmanship, and enduring role in Mediterranean culture. The experience culminates in a guided vermouth tasting accompanied by traditional local appetisers, inviting delegates to discover why the ritual of "la hora del vermut" remains such an important part of Spanish social life.

This experience is an inspiring example of how culture, heritage, storytelling, and gastronomy can be combined to create a distinctive tourism product that visitors remember long after the journey ends.