Wine and Gastronomy in the Costa Daurada and Terres de l’Ebre: Territory, Identity and Tourism Promotion Strategy

Wine and gastronomy are key elements in strengthening the identity of a destination and creating distinctive tourism experiences. This presentation will highlight the potential of the Costa Daurada and Terres de l’Ebre as wine and gastronomy destinations, through their local products, wines, cuisine, landscapes and heritage. It will explore the main promotion and communication initiatives, as well as the importance of collaboration among the different stakeholders in establishing wine and gastronomy as a strategic pillar of tourism positioning, while also promoting a more sustainable tourism model rooted in the local territory.