Beyond Gastronomic Resources: Designing Memorable Food Tourism Experiences

Creating successful food tourism experiences involves more than bringing together gastronomy and visitors. Transforming local food, traditions and places into meaningful visitor experiences requires careful conceptualisation and design. Drawing on research-based knowledge and practical insights, this session will explore the key principles and stages of food tourism experience design, showing how they can help tourism businesses and destinations create distinctive experiences that connect visitors with local gastronomy, people and place.