From Search to Supper: Winning Culinary Bookings Everywhere

Travellers no longer discover food tours through one search box. They move between Google, ChatGPT, maps, TikTok, Instagram, review sites and marketplaces before booking. This session shows operators how to build one discoverability strategy across SEO, GEO, AEO and social search, without multiplying workload. Attendees will learn which content assets influence each stage, how to turn destination expertise into machine-readable authority, and where calls to action must appear. A practical channel map will help small teams prioritise activity by commercial value, connect inspiration to conversion, and increase direct bookings while reducing dependence on commissions and unpredictable platform visibility, profitably online.