Understanding the Food Tourism Market: Trends, Opportunities & Challenges

Food tourism has moved well beyond simply eating and drinking while travelling. Today’s travellers are looking for authentic experiences, local connections and memorable stories — but what does the market really want? Drawing on his extensive experience working with tour operators, travel businesses and tourism destinations around the world, Peter Syme will explore the changing food tourism market and the opportunities it presents for destinations and tourism businesses. From emerging traveller trends and changing consumer expectations to the types of food and culinary experiences that tour operators are looking to sell, Peter will offer practical insights into where the market is heading — and what destinations and suppliers can do to make their food tourism products more relevant, attractive and commercially successful.