We are delighted to announce that Judith Lewis will join the International Food Tourism Conference (IFOODTC) as our second headliner speaker.
A globally recognised keynote speaker, international MC, fractional CMO, trainer, author, and digital media consultant, Judith Lewis is one of the most respected voices in digital marketing, AI, and online strategy. With more than 25 years of experience in digital marketing, a specialised honours degree in psychology, and a professional background spanning programming, law, and communications, Judith has helped businesses worldwide innovate and thrive in an increasingly connected digital landscape.
Judith is particularly renowned for her expertise in artificial intelligence, technical SEO, content strategy, link building, and digital transformation. She regularly delivers keynote presentations and training sessions across Europe, North America, Asia, and beyond, helping organisations understand how emerging technologies can drive growth and competitiveness.
A familiar and highly valued contributor within the tourism and wine industries, Judith has previously spoken at several editions of IWINETC (International Wine Tourism Conference). At IWINETC 2025 in South Moravia, Czechia, she delivered acclaimed presentations including Digital Marketing for Success: How to Win in an Ever-Changing Digital Landscape and Is AI Right for My Tourism Company or Winery? How Do I Use It? Her ability to translate complex technological developments into clear, actionable strategies continues to make her a standout voice in the sector.
More recently, she also participated in IWINETC 2026 in Krakow, Poland, where she delivered two highly practical and forward-looking sessions: Airbnb Experiences Explained – Case Studies, Practical Implementations, & Approaches and How to Ensure Your Website is Included in ChatGPT. These talks further reinforced her focus on the intersection of AI, platform ecosystems, and real-world digital visibility strategies for tourism and hospitality businesses.
Beyond digital marketing, Judith brings a unique multidisciplinary perspective to her work. She serves on the board of directors of the Academy of Chocolate, a not-for-profit organisation dedicated to increasing awareness and appreciation of fine chocolate. Over more than a decade, she has conducted extensive research into chocolate production, visiting leading producers such as Amadei, Pierre Marcolini, Askinosie, and Hotel Chocolat, while also deepening her understanding of sensory evaluation through formal wine tasting training and the development of her scent library.
At IFOODTC, Judith will share her insights on how food tourism businesses, destinations, producers, and hospitality professionals can harness digital innovation and AI to enhance visitor experiences, strengthen marketing performance, and remain competitive in a rapidly evolving marketplace.
We are thrilled to welcome Judith Lewis to the IFOODTC stage and look forward to her inspiring and thought-provoking contribution to the conference programme.
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